
One of the best tips to finding your dream BMW for the right price is to hack the BMW tool. But before you do that, discerning BMW lovers might want to look for the best value.
The best value means a luxury car with all the features you want -- but not at the price quoted on BMW.com. For that value, look to a dealership where you'll find realistic prices for your favorite model.
Check out your local dealership, and look into their inventory to see what they have available. The cost of models on BMW.com look a little high, but when you look at comparable models at a dealership, you'll see a better value. Then you'll get a realistic idea of what you'll actually be paying for each model -- and you are likely to find that you can afford more than appears available online.
You can also look into local deals that aren't available from BMW.com.
Your local dealership has to change with the local market. That's not something that BMW as a manufacturer is able to do. Prices at a dealership all depend on the demand for BMWs in your area -- so the chances of finding an excellent value for your model are much higher locally.
A local dealership also includes incentives and deals that you can take advantage of throughout the year -- so you can look out for holidays and end-of-year sales, too.
After you've done all your local research, you can hack the BMW builder tool to build the models you see at the dealership with the features you want. Then take the build code to the dealership for a great price.
Plenty of buyers think that BMW's luxury brand means a premium price -- but at a dealership, you can find a luxury BMW that costs less than a competitive non-luxury brand car.